Friday, July 31st, 2009 at
3:54 am
Is your brand worthy of confidence?
Are you reliable?
Let’s examine the definition of Trustworthy. Defined by Webster, “Trust” means, a confident reliance on the integrity, honesty or justice of another – someone in whom you can place your faith in. While “Worthy” is defined as possessing value, deserving respect and honor.
Therefore, anyone whose brand and word, is grounded in truth, fairness and equity, will outlive and perform, opposing brands not built on a foundation of trust.
Project your brand not to purely win customers, but to retain and build a client base – gathered through the power of your integrity and the shared loyalty of your relationships. When you treat your clients fairly, they in turn will bring you new customers for you to foster a larger audience of long term relations.
A brand built on trust will return a greater compensating value (called profit), that will signify your worth.
Project and Protect your brand, your most valued asset.
Thursday, July 30th, 2009 at
11:46 am
July 29
The Supremes make a significant debut: opening at New York’s Copacabana in 1965. The three-week stint is recorded for later release as an LP.
The depth and width of your brand provides a foundation for sustaining the life of your business or endeavor.
It would have been easy for the Supremes and other versatile Motown acts like the Temps, the Tops and the Pips to have simply rested on their R&B and Soul roots. But rather these artists chose to expand their brand and their audience reach by presenting to the world stage a presence that encompassed musical works beyond what was expected of them.
When these renowned groups introduced and interwove Broadway Way classics and Pop Standards into their repertoire – surrounded by their melodious harmonies and uplifting gospel deliveries, they won over newer fans and helped to bridged the culture divide – further establishing the legacy of the Motown Sound.
Your brand, your most valued asset – is a work in progress – that if nurtured in a timely manner can yield results once thought impossible.
Expand your reach by expanding the presence and the substance of your brand.
Wednesday, July 29th, 2009 at
3:40 am
Your brand is in the eye of the beholder, not the seller.
No matter what you are offering or proposing to your audience – your brand is a statement of what the client wants or can afford. Peel away the glitz and the glamor – and if what you offer does not satisfy the needs of the buyer, the perceived value offered is for naught.
Your brand, whether grade A or C quality, cannot outweigh the need of the client. Make sure to offer your products and or services to the right targeted audience – aligning your brand and message with their needs.
As your clients’ needs change, your brand must adapt to the shifting current – to avoid a decline in your reach.
Your brand is in the eye of the beholder – much like beauty – every changing, ever elusive.
Tuesday, July 28th, 2009 at
11:33 am
Don’t treat it lightly and don’t discount its lasting effect – for your reputation is like footprints in the sand.
Your reputation is invaluable
It’s important to understand, that how you are perceived by your inner community and received by your external community, is greatly influenced by your perception. And although perception does not represent the totality of who you are, it goes a long way in framing your worth in the minds of others.
Make sure to maintain a posture of honor, fairness and trustworthiness in your affairs both of a personal and or business nature. Constantly and consistently, employ these attributes, so that your actions become second nature and your acceptance more genuine.
Guard your most valued asset – knowing that your name is like footprints in the sand.
Protect and Project your Brand
Tuesday, July 28th, 2009 at
4:13 am
July 27
Happy Birthday songwriter and producer Harvey Fuqua (1929).
Although Mr. Fuqua is not as widely known as some the other more celebrated Motown writers and producers – he was very instrumental in the careers of two of Motown’s top acts – the Supremes and Marvin Gaye.
Mr. Fuqua was a positive influence in the early years of Marvin Gaye’s career, while leading the legendary group Harvey Fuqua and the Moonglows – later Mr. Fuqua co-wrote one of the Supremes biggest hits “Someday We’ll Be Together” for the Diana Ross farewell tour.
It just goes to show, that your brand can take a secondary seat and still achieve greatness.
Use your most valued asset, in leveraging opportunities with others.
Collectively all participants can achieve a higher goal by subordinating their contributing talents with the like talents of others.
